When we think about the technology that pervades our lives, we realize that audio (in some form) is everywhere. You may think you already know this, because, of course, audio plays a role in obvious activities like listening to music or a podcast.
But audio also turns up in moments you may not have thought of before. When you use a navigation app for driving directions: it’s audio. When you ask Google Home to tell you today’s weather: it’s audio. And when you dictate a text rather than typing: it’s voice, but also audio.
With more and more connected devices in the mix, our need to accomplish tasks and consume content hands-free has increased dramatically–and that’s where audio comes in. From the incredible adoption of voice-activation, to the ubiquity of headphones and earbuds, it’s actually audio that connects us to our connected devices.
We first took note of the relationship between audio and tech in 2008, when Pandora’s listenership skyrocketed after the first iPhone launched. At the time, we had been streaming music to a sizable user base for about 3 years—but the prospect of listening on-the-go changed the game completely. For the first time ever, our users could take their personalized stations with them, and they loved it!