Coming up with new ideas for engaging, high quality creative content on a regular basis isn’t easy.
Fresh creative content not only helps with your search engine optimization strategy; it shows your social following you are active and engaged in your industry and local community. It’s also a great opportunity to provide new and helpful information to current and potential customers.
Companies struggle to come up with new angles and ideas, though. Use this list to brainstorm new topics for your blog posts, social media posts, or videos.
Ideally, you’re planning your upcoming creative content using an editorial calendar and leaving space for coverage or current events. This helps ensure you have a steady flow of new content, with backup content to use when you’re just not feeling inspired.
Some of these ideas are interchangeable between categories (you might find a source in the video list that would work great to inspire a blog post) so I’ve tried not to duplicate between categories.
Without further ado, here are 88 ideas to inspire new content you can use to promote your business.
- YouTube – craft a video response to a popular video related to your industry or product.
- Review a book or video – record your own review of a popular industry book or video.
- What happening – Record a list of five or ten things happening locally or in your industry and add links to more information on each in editing.
- Use SurveyMonkey or Google Docs to survey your readers/customers and make a video sharing the responses.
- Find a guest – ask someone local to appear in your video and interview them.
- Revisit older, popular videos – expand on previous videos with news or updates around the topic.
- Make a time-lapse video of your product coming together, or a typical day in your offices.
- Focus on your customers – record a video with fun facts about your customers: this percentage are local, this percentage are business people, this percentage visit us at least twice a month, etc. Try SnagIt for screen capture software if you’re unfamiliar.
- Make a video prediction of something that could happen in your industry.
- Host a Google Hangout with a few of your suppliers, manufacturers, or other business contacts and discuss customer FAQs, then post to YouTube.
- Snoop around your competitors videos and use their video tags to inspire you.
- Make a funny video about how “not” to use your product – think of Rona’s “How to Do It Wrong” campaign.
- Publicly thank your customers for social comments – make a screencast of the best public comments you received via social accounts that week/month.
- Make a video response to a question posed in social.
- Try Mind Mapping – plug some popular video topics into MindMeister.com and see what related ideas pop up.
- Explain what a current piece of news means to your customers.
- Interview interesting customers – the one who travels the farthest to visit you, the oldest or youngest, your most frequent or loyal customers, etc.
- Check out TheAdFeed.com or AdsOfTheWorld.com to see which commercial videos are doing well and why.
- Create a video how-to or tutorial.
- Industry webinar Q&As – make videos answering questions that come up in industry-related webinars or conference calls you participate in.
- Crowdsource a customer question and make a screencast video discussing the responses – post the question to Google+ or Facebook and see what your other followers have to say.
- Make a “Quick Tips” or “5 Things You Might Not Know About X” video.
- Troll forums in your industry and see what types of questions people are asking, then making videos offering solutions.
- Host a local meetup, info session, or seminar and make a video of the highlights.
- Review or demo non-competitive yet related products that your customers may find helpful.
- Create holiday videos featuring staff and their well-wishes for customers. Use SocialBro.com to see what special events your customers in different locations may be interested in.
Some of these ideas are linked to happenings in your local area – even if they’re not directly related to your business, you are showing fans and followers you’re an active part of their community. Other sources will allow you to add your own perspective and tie the topic back into your own business.
The point is that you don’t have to reinvent the wheel, slaving away over a blank page for hours in an effort to come up with something to say that hasn’t been said a million times already. Existing ideas and content can inspire new content without running the risk of plagiarism or regurgitating old information, as long as you get creative!